You know your business needs to be on Instagram. With an estimated 1 billion users logging in every month, there’s no question the platform is popular. But, it can be hard to keep up with social trends and all the latest features, not to mention intimidating to get on camera and talk about yourself. So, where do you start?
You don’t need to get on Instagram stories every day or try out IGTV every time you have something to share. The best way to get into marketing your business on Instagram is simply post photos of what you’re doing in your business. Real estate and interior design are visual-focused industries, so you have an abundance of content to share. This can be something like a project or a recent sale you completed or a new client you’re excited to work with.
When you do decide you’re ready for Instagram stories or IGTV, some great topics to start with are an introduction to how you got started in your career, showing what your typical day consists of, or a tour of a space you recently styled or are looking to sell!
Don’t worry about getting the algorithm right. Worry about being true to yourself and what your business is about.
The more authentic and relatable you appear (which you achieve by not focusing on complex Instagram features to “check off”), the more potential and existing clients will follow you. When someone is always trying to sell you something, do you like seeing that on your feed constantly? No. Share your work, success and definitely share your opportunities or services available, but share the other parts of yourself that people are interested in, too.
Use Hashtags and Locations
Some of the best features of Instagram are its hashtag and location tag features. Users can search for content by hashtag or location, so your content can show up for people who aren’t following you yet, but might once they stumble across your photos. Let’s say I’m a user who loves a certain neighborhood for their restaurants and shops, so I search by location to see what else is being posted about the neighborhood online. If you have apartments for rent in the neighborhood, I may contact you to see if I could move to live closer to a place I love exploring.
You can also create a specific feed of content by using a unique hashtag, like #NameDesign or #NameRealtor.
Consistent posts tend to perform better than posting constantly for a week and dropping off the face of the Earth for a month. If every day seems like a lot, aim for once a week. You can also look into Instagram schedulers like Later or saving drafts in the app if you prefer to dedicate time to your Instagram all at once.
Connect with Other Users
While you can argue social media has negative consequences, it’s true design – to connect to others – is why we love it so much. Not only can you stay in touch with friends and family easier than ever, strangers (AKA new best friends?) can discover your account and follow you along your journey. Maybe that sounds creepy, but those new followers can turn into clients, which is exactly what you want!
Don’t be afraid to follow strangers or your competition, actually, you should especially follow someone who works in the same field as you.
Not only can you follow to gain inspiration and a sense of what is your competitors are doing, you can develop a rapport with these peers. Plus, you never know if their plate is full and they need to refer their client to someone else!
You can find new users to follow similar to how you want potential clients to follow you. Look up hashtags of topics you’re interested in or locations of places you frequent. As you scroll through the feed, explore the accounts that pop up and see if they might fit your target client or keep you updated on your industry.
And how do you build the connection? This part is easy. Like or comment on photos, tune into someone else’s Instagram stories and send personal messages to complement their pup or ask about a rug in their space. As long as you come from a place of sincerity and don’t spam people with messages constantly, you’ll start to build a strong foundation for your Instagram network.
Feel more confident you can rock the Instagram world? Have your own Instagram secrets? Tell me your tips on how you market yourself and your business on Instagram.